MILAGRO SILVER TEQUILA
40% ABV, 700 ml
Milagro started in 1997 with two college friends, Danny Schneeweiss and Moy Guindi. They saw amazing things happening in the creative scene of Mexico City, everywhere they saw new expressions of international sophistication, youthful energy and passionate creativity. Everywhere except tequila. Tequilas had become one-dimensional caricatures of tradition, or calculated celebrity-driven business ventures, devoid of creativity and truth. Danny and Moy wanted a tequila that bridged two worlds — the deeply rooted integrity of traditional tequila, and the vibrant, creative culture of modern Mexico City. Every element of Milagro proudly reflects Danny and Moy’s vision of a tequila that embodies the creativity and self-expression of modern Mexico. Our logo was inspired by the organic forms of Mexico City street art. Our tall, sleek bottle was designed with the flowing lines of modern sculpture. Our “Select Barrel Reserve” bottles are crafted by hand, including a de- tailed sculpture of the agave plant, each of which is unique. And we continue to collaborate with Mexico City artists to create murals and other communications for our tequilas. When Danny and Moy first tasted their new tequila, they declared it “un milagro!”…A miracle!