Blackheart Rum

  • Blackheart

    BLACKHEART PREMIUM SPICED RUM

    Blackheart continues to outpace the rum category since its launch in 2010. Blackheart is a 93 proof spiced rum that embodies an edgy, bold lifestyle. It is premium quality rum without the premium price. Blackheart is named for the sultry seductress of the high seas. She is bold and bawdy, cunning and cutthroat, sexy and seductive. She left a trail of broken hearts wherever she traveled. That is how she came to be known as Blackheart.
    As the Official Rum of UFC, Blackheart reaches millions of MMA fans on ESPN Networks and through other social media outlets. Brand support consists of a comprehensive marketing plan that includes on and off-premise point-of-sale materials, print and digital advertising, website and social media activities, as well as national media partnerships with UFC.

    AWARDS

    • In 2013 – 2015, Blackheart was awarded an Impact “Hot Prospect” Award for outstanding growth and has received the Beverage Information Group’s “Rising Star” award eve year from 2014 – 2017.
    • In 2018, Blackheart received Double Gold in the SIP Awards as chosen by a consumer judging panel.