LIGHTHOUSE GROUP INDOCHINA is committed to offering the best Route-to-market solutions for international brands in Vietnam. LGI does so by understanding the goals and objectives of our partners, adapting global standards to the local marketplace, identifying and implementing the right Route-to-market and consumer focus to build sustainable growth for its partners.
ROUTE TO MARKET – CURRENT SITUATION: LOCAL DISTRIBUTION COMPANIES
There are numerous local distribution companies currently operating in Vietnam with 3 core competencies:
This developing market current distribution model can be defined as “box movers”.
Local distribution companies :
- Lack brand building expertise and trade strategy experience
- Struggle to build tailor made distribution models based upon insights unique to the core strengths and opportunities of specific brands
- Are not equipped to create Route-To-Market (RTM) business strategies that build brand value for the long-term
- Are mechanical and downstream
ROUTE TO MARKET -Â CURRENT SITUATION: MARKETING AGENCIES
There are also numerous marketing agencies currently operating in Vietnam with 3 core competencies:
- Lack Route-to-market practical expertise
- Struggle to address trade/Route-to-market challenges in their approach
- Are isolated from the trade execution
- Are conceptual and upstream